Save Water. Save Life.

This advertisement created to save water successfully appeals to the intended audience. The image depicts a fish in a bowl filled less than half full with water. The fish appears to be gloomy; it is gazing down as if nothing is going right. There is a faucet with drops of water falling out into a puddle underneath, and the writing to the right says, “Save water. Save life.” Though this advertisement may lack logos, ethos and pathos are effectually used to influence the audience to save water. The ad builds credibility with the minute writing on the bottom right corner where it says, “cause supported by Venfield.” Venfield is a reliable company that offers mid-century pieces combined with eighteenth and nineteenth century antiques and custom home furnishing, interiors, photo-shoot rentals, approvals, and more. The ad is extremely broad and extensive, and can be understood and interpreted by anyone, no matter what age. Young children who see this ad will be able to recognize that by wasting water, fish are being harmed. Pathos is the strongest component used in this advertisement. The feelings of the fish losing its life because uninformed people have decided to waste water can convey a powerful message to many. People can imagine themselves in the situation of that fish. Water to a fish is the equivalent of oxygen to a person; without this simple component, life is impossible. The fact that water is being taken from the fish makes it feel like oxygen is being taken from people. This advertisement is aimed to confront one’s emotions and make them feel empathy for the fish. It uses the concept of life to help people better relate and thus cause them to save water. By completing the simple action of closing the faucet while it is not in use, one can make a difference and save a life.